In 2022 we produced content for the Asian Tour (Golf) in Thailand, Singapore and Korea, as part of their new International Series.

Our brief was to produce content that aimed to:

๏ Increase awareness of the International Series and the Asian Tour as a whole, and to reach new audiences.

๏ Raise awareness and grow the profiles of the players.

๏ Build excitement and buzz when an event is happening.

๏ Create anticipation from our audience for upcoming tournaments, both large and small.

The content we created was published across YouTube, Facebook, Instagram and Twitter, as well as doubling up as usable content that Asian Tour Media could use during the live broadcast for each tournament.

Our approach to content creation resulted in a marked increase in both interaction and follower count across Asian Tour social media platforms, and formed the basis for the Tour’s approach to social media content, as well as the doubling up for use as broadcast quality content, going forward.