Livspace

We helped regional interior design experts Livspace to launch their brand into the crowded Singapore market. The campaign taps into classic movie tropes to bring an entertaining twist to the issues that consumers face with interior design firms.

Every Singaporean knows someone who’s had trouble with a renovation, so we wanted to bring out that drama and make it something you could smile about.

Each execution showcases situations that research had highlighted as potential pitfalls in choosing interior design firms and turns that situation into a genre of movie or TV show to show how the wrong choice of ID firm can lead to drama.