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Unilever’s Sunlight dishwashing liquid has a single, simple promise: it rinses away easier, meaning you need to spend less time washing up. We helped Unilever develop this into a much broader campaign: celebrate the lives of women around South East Asia who have made the most of every minute of the day to pursue their passions and live their dreams.
We’ve now created three different iterations of this campaign, interviewing women in Indonesia, Vietnam and Thailand, dramatising their real-life stories and helping inspire other women around the region to follow in their footsteps.