Borneo Motors set us a challenge. How far can we drive a Toyota hybrid on one tank of petrol? The objective highlight the fuel efficiency of the Toyota hybrid range of cars.

This 3-month project birthed an audacious 1847km route, spanning Singapore, Malaysia, Thailand and back again. Much more than a road trip.

Guided by Societal, our production crew painted a visual tale that embraced our narrative, weaving sustainability, hybrid efficiency and the road less travelled.

Since publishing across Toyota Singapore's social platforms at the end of July, the content has garnered over 190,000 views as of August 31, 2023.

The Toyota Hybrid Challenge showcases Societal’s ability not just to create engaging content but ensure it reaches its intended market with creative that’s relevant to them.