be short, be simple, be HUMAN
Societal is a boutique creative agency built on three principles: be short, be simple, be human.
Short, because attention spans are.
Simple, because the best ideas always are.
Human, because people want to be treated like people, not 'consumers'.
What sets us apart:
Digital tools have made production cheaper and faster. But time has collapsed. Instant decisions have become standard. Deadlines moved to ‘now’. Audiences are scattered across endless channels while budgets shift like quicksand.
Most agencies freeze. We accelerate.
We thrive in chaos, we are AI-literate, we move at the speed of change, and we never back down from what's next.
What’s your next?
Sunlight - unleash the untapped power of women throughout Asia
For three years, Societal partnered with Unilever's Sunlight brand to unleash women's untapped potential across Asia. We met, interviewed, and filmed over 100 women—each with her own story. From conventional paths to groundbreaking journeys, they shared one drive: the determination to live their dreams. Whether launching businesses, helping others, or defying expectations, these women refused to be limited by what others said was impossible. These are their stories.
One out of four videos done for the Livspace campaign, which highlights potential pitfalls when choosing interior design firms and how the wrong choice of ID firm can lead to drama.
LIVSPACE - MAKE CHOICES
We launched Livspace, a regional interior design expert, into Singapore's crowded market. Our campaign built brand awareness by transforming common interior design frustrations into entertaining stories using classic movie tropes.
Some of our favourite work
